We established this brand to allow people to convey that they are suffering with their mental health, without having to vocalise it. From personal experience we know how difficult it can be to express how you may be feeling, and we know how someone simply asking if you’re okay can make a huge difference.
Our goal at Cura is to create a brand that makes people feel safe. Whatever it is you decide to put on that morning, we want you to be able to look down at our Brand, our Logo and think "Wow, I feel good". We want to create a brand that connects people.
If you ever see someone wearing one of our items of clothing. Don't be afraid to stop them and chat. We want everyone to feel good. A simple smile can brighten someone's day.